Congratulations to the USA Olympic athletes for their outstanding performance in Rio, Brazil. Prior to the athletes return to the United States, it was obvious that Michael Phelps, Simone Biles, Katie Ledecky and a few others already secured marketing endorsement deals from well-known companies or network deals. But, it is quite ridiculous that even the infamous Ryan Lochte, after his crime in Brazil and he blatantly and cowardly lied to the world about the matter, is given a spot to dance his way into the hearts of Americans on Dancing With The Stars. But, in that industry, it is typical to reward people for bad behavior. Nevertheless, how many of the other 46 gold medalists will be so privilege to obtain such lucrative network deals or talk show appearances or coveted marketing endorsements? Or, as with other United States Olympians, will the fame of the current batch be short lived as they fall into oblivion among the countless who are quickly forgotten for another four years or entirely if they retire? For certain United States athletes, winning a goal medal or any other Olympic medal is an outstanding accomplishment for their long arduous preparation but such accomplishments fade quickly from the public-eye for them.
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